Whilst flicking through the pages of Look magazine I stumbled upon their online store suggestion… Three Floor. If I was to sum this online retail space up in one phrase it would be… Trying too hard.
The site is well put together, especially for a newcomer to an ever-growing dog-eat-dog market and the merchandise well designed my only criticism would be their garments have been designed with edge, urban appeal- wait for it! Despite this because the collection is so small the individual quality feels forced- it becomes almost boring to view and predictable after page two.
Price wise, think slightly more expensive than Topshop butless than their major independent competitors, so it‘s not necessary to break the bank in order to leave the house in an outfit unlikely to be worn elsewhere! Three floor could be one to watch, with the right marketing and a more versatile range I can see them following in the footsteps of Urban Outfitters, they too are a fan of geometric prints, simple statements with pastel shades and edgy silhouettes. The label just lacks a stylish direction, it’s as if they have taken all major trends this season and next and attempted to work them into one collection, despite this individually speaking some pieces are very wearable and attractive to the eye!
It’s worth a view! ♥♥♥