Not for the faint hearted
“Where anyone who loves fashion, anywhere in the world, can sell fashion, to anyone who loves fashion, anywhere in the world.” Asos Marketplace isn’t as streamlined as your normal online shopping experience as the items placed on there are by the likes of you and me, but if you have the patience and perseverance there are some real gems hiding amongst the average. The easiest way to marketplace-it unless you know exactly what you’re looking for, is by shopping the 301 boutiques the store has to offer, a mixture of vintage, independent and multi-brand from over 20 different countries- this way your eliminating some of the e-bay style sellers consequently placing yourself in a more fashion friendly environment your probably used to. By shopping boutique to boutique you’re allowing yourself to familiarize with the brand and form an opinion of the seller as all their merchandise is all under the same roof, if you have an ASOS account you have the ability to follow your favourites and keep up to date with new stock, an essential if your planning on becoming a true market girl as the majority are one off‘s and you‘ll need to get in their quick!
You can join the Marketplace with a basic account for free where you have the ability to buy and sell unlimited items for a 10% sale and delivery fee, or for a £50 subscription and 15% commission you can run your very own online boutique. Ideal if you manage your own independent fashion line or are a vintage retailer as you’ll receive your own homepage, blog, account manager and enhanced visibility.
There really is something for everyone on site, and the idea enables ASOS as a brand to differentiate itself from other online fashion retailers, not only can they now safely say they cater for everyone’s wants and needs they’re also promoting up and coming talent across the world allowing our independent fashion industry to continue growing even with such economic difficulties. In appreciation I took my time to trawl through those 301 boutiques (I couldn’t brave the unorganised chaos of searching the 1000’s of women’s items through category) to pick out my favourite designs and boutiques to share with your good selves. Enjoy .x0
Established in March this year with 155 followers IBOO is a UK independent label vowing to change the world one bead at a time! One off size 8 uber cute dresses with some edgy exceptions appear to be their speciality.
Dating back to 2005 Miss Milne is another UK-based independent label, who pride themselves on designing clothing for Women who are constantly evolving and have the power to hold a stare. A definite must see if your adamant on standing out from the crowd as you‘ll be the only woman sporting their style for miles!
Never Full Dressed
Never fully dressed has over 630 followers and 120 items for sale so it’s not surprised their one of the market place’s much loved independent designers. Established in 2009 the girls are inspired by “mum, music, mood, money, movies, and MERRIMENT” and believe you are never fully dressed without a smile.
A vintage fashion house with a brand focus of fun fashion inspired by the Wizard of Oz. Created in 2010 the boutique already has over 300 followers and a large variety of male and female style bringing vintage bang up to date. An accessible way to shop the past!
Bringing Out the Best of Britain-
From left to right- IBOO Faux fur and leather dress £50, IBOO Leopard metallic mini £32, IBOO Lace heart dress £40, IBOO Silver shell T £60. MISSMILNE Tous les garcon dress £62, MISSMILNE Maxi petal skirt £56, MISSMILNE Wings of desire dress £70. NEVER FULLY DRESSED Charity live T’s £36, NEVER FULLY DRESSED Red shirt frank frock £49, NEVER FULLY DRESSED Leopard pannel boyfriend shirt £49, NEVER FULLY DRESSED Jadles pearl cuff £59. DOROTHY’S WARDROBE velvet and lace tunic £40, DOROTHY’S WARDROBE Leopard print mini skirt £25, DOROTHY’S WARDROBE Oversized leopard print shirt £25, DOROTHY’S WARDROBE Polka dot sheer shirt £22 and Checked high waisted mini skirt £25